Privacy Policy


Alawar® Online Privacy Policy

A. INTRODUCTION

PLEASE READ THIS DOCUMENT CAREFULLY. IT CONTAINS IMPORTANT INFORMATION THAT YOU SHOULD KNOW BEFORE CONTINUING TO USE OUR SERVICE, WEBSITE AND/OR PRODUCTS. BY CONTINUING TO USE THIS WEBSITE AND SERVICES YOU WILL BE DEEMED TO HAVE ACCEPTED THIS PRIVACY POLICY. Your use of the Alawar Entertainment, Inc. and its affiliates (“Alawar”) services provided herein, including any dispute concerning privacy, is subject to this privacy statement (“Privacy Policy”) and Alawar’s Terms of Services http://playstation.alawar.com/terms-of-service. By using the Alawar Website (defined below), you are accepting the practices set out in this Privacy Policy and those Terms of Services. We reserve the right to modify this Privacy Policy at any time as provided below. Please check the revision date below to determine if the policy has been modified since you last reviewed it. Your continued use of any portion of the Website following posting of the updated Privacy Policy will constitute your acceptance of the changes.

This privacy statement was last updated on 4 October 2013. Alawar has created this privacy statement in order to disclose our information gathering and dissemination practices for the site located at: http://playstation.alawar.com (“Website”) and Service (as such term defined in Alawar’s Terms of Service [http://playstation.alawar.com/terms-of-service/]). While Alawar’s Website’s is deemed to be a U.S. website, Alawar abides by the safe harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union. Upon reading this privacy statement, you will know:

  1. 1.What personally identifiable information of yours or third party personally identifiable information is collected from you through the Website.
  2. 2.The organization collecting the information.
  3. 3.How the information is used.
  4. 4.With whom the information may be shared.
  5. 5.What choices are available to you regarding collection, use and distribution of the information.
  6. 6.Information relating to the use of this Website by children, and how parents can access their children’s information.
  7. 7.The kind of security procedures that are in place to protect the loss, misuse or alteration of information under Alawar’s control.
  8. 8.How you can access and correct any inaccuracies in the information collected about you.

Questions regarding this statement should be directed to the Alawar site coordinator by emailing legal@alawar.com or writing to us at the following address:

Alawar Entertainment, Inc 901 N. Pitt Street Suite 325 Alexandria, VA 22314

If you have any concerns or feel that there are certain issues relating to compliance with the policies outlined in this privacy statement, please submit a report at legal@alawar.com.

Word from the Company

We have prepared this statement to inform you of the privacy principles that govern the Website (the “Privacy Policy”). We will not sell or rent your personally identifiable information or a list of our customers to third parties. However, as described in more detail in Part C (USE AND DISCLOSURE OF INFORMATION) below, there are limited circumstances in which some of your information will be shared with third parties, under strict restrictions, so it is important for you to review this Privacy Policy.

Personal information on this Website is collected by Alawar and if after reviewing this Privacy Policy you have any questions or privacy concerns please send an e-mail to legal@alawar.com.

Changes in Privacy Policy

Alawar wants you to be always aware of what personal information we collect, how we use it and under what circumstances we disclose it. All personal information, as further described in Part B (COLLECTED INFORMATION), that we collect and maintain will be subject to the version of the Privacy Policy in effect at the time of such collection. Alawar reserves the right to change the Privacy Policy from time to time at its sole discretion as posted on the Website or by written mail communication to the address on record for your Account. You will be given the opportunity to opt-out, provided that, if you choose to opt-out all or part of the Service or use of this Website may no longer be available to you You will be deemed to have been made aware of, and will be subject to, the changes to the Privacy Policy by your continued use of the Website after such notice has been given.

Third Party Websites

Alawar does not control the information collection and distribution policies on Internet domains other than those Internet domains that are under the control of Alawar itself. When you are on the Alawar Website, you may be directed to other sites that are beyond our control. These other sites may independently collect data, solicit personal information, or send their own cookies to you. Alawar is not responsible for any use of the information including click-stream data created when using such third party sites. Alawar has no control over or association with such third party sites and Alawar is not responsible for the accuracy, completeness and quality of the information contained within them. Any and all contents on these external web sites do not reflect products, services or information provided by Alawar. You should direct any concerns regarding any external link to the site administrator or webmaster of such site.

The Website may also contain advertising and other links to other web sites. Please be aware that we are not responsible for the privacy practices or content of those other sites as well.

We also use third-party advertising companies to serve ads when you visit our Website. These companies may use general information about your visits to this and/or other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, direct such concerns regarding to the respective company’s administrator or webmaster.

Third Party and User Content

In certain instances, Alawar may allow users to upload or share their content through the Website with other users (“User Materials”) and third party websites. The hosting of User Materials does not imply an endorsement, guarantee, warranty, or representation by Alawar as to the legality, originality, or authenticity of the User Content. An owner and/or a user who uploaded the User Materials bears all risks associated with such User Materials, including, without limitation, its potential legal or other liability to the other users of the Alawar’s services and/or Website or any other third party. For more information regarding User Materials please see Alawar’s Terms of Services at: http://playstation.alawar.com/terms-of-service/.

When you are on the Website, certain content may be served by a third party. These third parties may also drop their own cookies and/or use web beacons, which may be used to identify some of your preferences or to recognize you if you have previously had contact with them. We do not control the use of such technology by third parties, the information they collect, or how they use such information.

Legal Issues

This is a United States website and is subject to the laws of the United States. Alawar will disclose personally identifiable information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to Alawar guests, visitors, associates, or property (including this Website), or to others. As mentioned above, laws related to personal identifiable information vary by country.

B. COLLECTED INFORMATION

Browsing

This Website does not collect personally identifiable information from your computer when you browse the Website and request pages from our servers. This means that, unless you voluntarily and knowingly provide us with personally identifiable information, we will not know your name, your e-mail address, or any other personally identifiable information. When you request a page from our Website, our servers log the information provided in the HTTP request header, JavaScript or similar technical tools, including the IP number, the time of the request, the URL of your request and other information. We collect such information in order to make our Website function correctly and provide you the functionality that you see on this Website, as our servers use this information to deliver to you the pages on this Website. We also use this information to better understand how visitors use our Website and how we can better tune our Website, its contents and functionality to meet your needs.

Information We Collect

As a visitor to this Website, you can engage in many activities without providing any personal information as described above in Section Browsing above. In connection with other activities, such as subscribing to the services offered on the Website, requesting customer support, downloading trial versions of software, utilizing online software applications or purchasing any of the products, including without limitation, Virtual Items (as such term defined in Alawar’s Terms of Service http://playstation.alawar.com/terms-of-service/) and Service available on the Website, Alawar may ask you to voluntarily supply us with certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities and/or make any purchases. If you elect to engage in these activities or make purchases, however, Alawar may ask that you provide us personal information, defined as any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including but not limited to your name birth date, gender, e-mail address, mailing addresses, location, login and password. This information is requested in conjunction with the purchase and registration of our Products or Services. In addition, as noted below, minimum information is requested if you choose to subscribe to our newsletter service.

You never have to answer any questions, and you can decline this exchange of information at any time. However, if you should choose to withhold requested information, we may not be able to provide you with some of the services dependent upon the collection of this information. Depending upon the activity, some of the information that we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity or purchase, you will not be able to engage in that activity or make such a purchase.

Alawar is the sole owner of the information it gathers on the Website. Alawar will only share your information with outside parties in ways that are described in this privacy statement or if we are required to do so by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law, cooperate with law enforcement agencies, or comply with a legal process served on our Website.

When you use the Website, Alawar or third parties authorized by Alawar may also collect certain technical and routing information about your computer to facilitate your use of the Website and its services. When you surf the Internet, your Internet browser (such as Mozilla Firefox or Microsoft Internet Explorer) automatically transmits some information to Alawar every time you access content on one of our internet domains within the Website. Examples of such information include the URL of the Web page you were just on (known as the “Refer”), the IP (or Internet Protocol) address of the computer you are using, or the browser version you are using to access our site. All of this information may be collected by Alawar and used to help improve our offerings to you.

We use such data to facilitate and track your use of the Website and its services. Alawar also uses such environmental variables to measure traffic patterns on the Website. Without expressly informing you in each particular circumstance, we do not match such information with any of your personal information.

You may be provided an opportunity on the Website to subscribe to a periodic newsletter and product or services updates. This newsletter is a marketing tool that allows Alawar to inform you of new products and services, as well as other news relevant to the company. The subscription service requires you to provide your first and last name as well as your email address. Optionally, you are asked to provide the name of the company you represent. You are given the opportunity to choose the type of information we provide to you.

When you place an order for software or services online, you may be re-directed to a third-party Website. Any third-party company administers its own Privacy Policy that is not under the control of Alawar. Prior to placing an online order, please review the Privacy Policy on that Website.

Credit Card information is not retained as part of the registration process. This information is processed during the purchase process and is then immediately destroyed.

The subscription list and related Account information is and shall remain at all times the sole exclusive property of Alawar. Your name and email address is not shared with any third party and will not be used to send you unsolicited communications. A link is provided to allow you to change your subscription preferences, including cancellation of your subscription.

When you submit personal information to Alawar through this Website, you understand and agree that this information may be transferred across national boundaries and may be stored and processed in any of the countries in which Alawar and its affiliates and subsidiaries maintain offices. You also acknowledge that in certain countries or with respect to certain activities, the collection, transferring, storage, and processing of your information may be undertaken by trusted vendors of Alawar. Such vendors are bound by contract not to use your personal information for their own purposes or provide it to any third parties.

Alawar may establish relationships with various service providers whose services may become available to you from this Website or from other websites that are linked to this Website. Typically, these providers would offer services that Alawar customers might find useful, such as those that can be used in conjunction with Alawar services and products. In order to use those services, you may be required to provide personal information to the providers. Unless expressly provided to the contrary, personal information that you provide while you are visiting a provider’s Website will be subject to the privacy policy posted on such site, and personal information that you provide while on this Website in conjunction with a provider’s service will be subject to this Privacy Policy. You should be aware that our agreements with these service providers often provide that they will share with Alawar personal information collected from you. In such instances, Alawar may use this information in a manner consistent with this Privacy Policy.

Personal Account

You may create a personal account containing your personal information. A personal account is required for using the services which require a personal account on the Website. When you create a personal account, some information about your account activity will be provided to other users of Alawar. For instance, other users may be able to view which content you have accessed via the Website. You can access, review and update your personal account information online via the Website.

If you wish to deactivate your personal account, contact Alawar at legal@alawar.com. When you deactivate your personal account, all information stored and maintained as part of your account will be deleted from our servers, provided that the information may be retained by Alawar for archival, backup and record purposes. You have the right to access and change your personal information and privacy preferences at any time by logging into your personal account, where you can view and make changes to your personal information. You may also access and change your personal information and privacy preferences by contacting us at legal@alawar.com

Accessing and Updating Your Personal Preferences

You may access and correct your personal information and privacy preferences (such as whether you wish to receive promotional communications from Alawar or third parties) by writing Alawar at support@alawar.com.

Information Relating to Children

The Alawar Website and any products or services available on that site are not directed at children under 13 years of age and, therefore, the Children’s Online Privacy Protection Act (“COPPA”) does not apply. However, we recognize that children under the age of 13 may access this Website and subscribe to the newsletter, purchase products and services, or download trial versions of software programs. The collection of information is covered above.

Parents and Legal Guardians may request from us to review, delete or stop the collection of the personally identifiable information of their child. You may do so in one of two ways. If you know the user name and password or email address, follow the instructions below regarding Choices Available to You or you may contact us by letter, phone or email using the address information provided at the bottom of this page.

Securing the Transmission and Storage of Information

Alawar operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorized individuals have access to the information provided by our users. Even your registration account password is encrypted before it is sent to our computers. Any other particularly sensitive information, such as a customer’s credit card number collected for a commerce transaction, is also encrypted prior to transmission.

Alawar takes steps to ensure that your information is treated securely and in accordance with our Terms of Service and this Privacy Policy. Unfortunately, no data transmission over the Internet can be guaranteed secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us or from our online products or services, and you use these services at your own risk.

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and corporate policies regarding protection and use of confidential information. After personally identifiable information reaches Alawar it is stored on a server with physical and electronic security features as customary in the industry, including utilization of login/password procedures and electronic firewalls designed to block unauthorized access from outside of Alawar. Because laws applicable to personal information vary by country, our offices or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on the sites covered by this Privacy Policy is processed and stored in the United States and also in other countries where Alawar and its service providers conduct business. All Alawar employees are aware of our privacy and security policies. Your information is only accessible to those employees who need it in order to perform their jobs.

C. USE AND DISCLOSURE OF INFORMATION

How your personal information is used

Alawar collects your information in order to record and support your participation in the activities you select. We will use your e-mail address to send a confirmation and, if necessary, might use the other information to contact you for help to process the purchase or service you have selected. If you subscribe to a service or register a product, for example, the information is used to register your rights, if any, to technical support or other benefits that may be made available to registered users. Your personal information is also used to keep you informed about product upgrades, patches, special offers, and other products and services of Alawar and selected third parties if you have so opted to receive such communications.

Alawar may collect information about the use of the Website, such as the types of services used and how many users we receive daily. This information is collected in aggregate form, without identifying any user individually. Alawar may use this aggregate, non-identifying statistical data for statistical analysis, marketing, or similar promotional purposes.

Alawar recognizes and appreciates the importance of responsible use of information collected on this Website. Without your consent, Alawar will not communicate any information to you regarding products, services, and special offers available from Alawar or its affiliates, although we may find it necessary to communicate with you regarding your use of the services on this Website. Except in the particular circumstances described in this Privacy Policy, Alawar will also not provide your name to other companies or organizations without your consent.

Disclosure of Information to Third Parties

Alawar does use the services of third parties, such as e-mail service providers, purchase and order processing merchants and marketing companies that act as independent contractors on behalf of Alawar. You may also use your third party login accounts and passwords (e.g. Facebook; Twitter) in order to register and login to the Website and use Alawar’s services. These parties are contractually prohibited from using personally identifiable information for any purpose other than for the purpose Alawar specifies. We do provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us. We prohibit the sale or transfer of personal information to entities outside of the Alawar’s affiliates for their use without your approval.

Alawar may disclose your personally identifiable information if we believe in good faith that we are required to do so in order to comply with applicable law, a subpoena, or other legal process. Alawar may also disclose personally identifiable information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Services, this Privacy Policy or to protect the safety of our users and the public or under confidentiality and licensing agreements with certain third parties which assist us in developing, operating and maintaining the Website and its content.

In the event that all or substantially all of Alawar’s stock and/or assets are transferred or sold to another entity, Alawar may transfer personally identifiable information to the acquiring entity. If, as a result of such a business transition, your personally identifiable information will be used in a materially different manner, you will be given choice consistent with our policy regarding notification of changes.

Choices available to you

You can always choose whether or not to disclose personally identifiable information and that choice will not prevent you from using the Alawar Website. Please note, however, if you should choose to withhold requested information, we may not be able to provide you with some of the services dependent upon the collection of this information.

You can choose at anytime to opt out of receiving emails from Alawar or from having your personally identifiable information shared with selected companies. If you want to opt out, you can do so by editing your preferences with respect to email or the sharing of information or send a notice to Alawar at: support@alawar.com. If you elect to “opt out” we will not, as applicable, share your personal information with third parties or send you emails. However, we may continue to use your personal information for internal purposes,legal@alawar.com to enhance your user experience or as necessary to administer the site or comply with applicable law. In addition, if you choose to opt-out, you may lose certain privilege to use all or part of the Service or use of this Website.

When you create a personal account with Alawar and/or provide your e-mail address and other personal identification information, based on your personal preferences, we may periodically contact you via e-mail and provide information about special offers and promotions that may be of interest to you. These communications will relate to Alawar offers and/or the promotions of select, reputable third parties with whom Alawar has a strategic marketing relationship because they offer products or services that we believe would be of interest to you. Also note that unless otherwise specifically communicated by you to Alawar in writing, your User Materials may be shared by another user with any third parties solely at the discretion of such user.

We may use a third party e-mail service provider to send e-mails. This service provider is prohibited from using your e-mail address for any purpose other than to send Alawar related e-mail. If you do not wish to receive e-mails with updates and information please unsubscribe by completing the form at: http://www.alawar.com/support.php . In addition, every time you receive an e-mail you will be provided the choice to opt-out of future e-mails by following the instructions provided in the e-mail. Where possible you may also opt-out online by updating your personal account as described in the Updating Your Personal References section of this Privacy Policy (above).

Alawar is retaining these rights because in limited cases we feel that we may need the right to contact you as a matter of law or regarding matters that will be important to you. These rights do not allow us to contact you to market a new or existing service if you have asked us not to do so, and issuance of these types of communications are rare.

If you wish to opt out of receiving emails, newsletters, the sharing or retention of any personal identification information, or otherwise change your personal preferences, you must contact Alawar either by email at privacy@alawar.comlegal@alawar.com or regular mail at Alawar Entertainment, Inc 901 N. Pitt Street Suite 325 Alexandria, VA 22314.

To ensure that your request is honored, you must provide Alawar with information sufficient for us to accurately identify and access your records. The information we require is your full name, address and the email address you provided to Alawar when you requested services or products. Alawar reserves the right to contact you to verify that we have accurately identified your record.

Cookies

Our Website uses “cookie” technology. “Cookies” are short pieces of data generated by a web server that a website stores on a user’s computer. Certain pages on our Website may require the use of a cookie for purposes of keeping information you enter on multiple pages together. Cookies also enable us to customize our Website and offerings to your needs and provide you with a better online experience with us. In addition, cookies are used to:

  • allow registered users to sign in without typing their sign in name each time;
  • measure usage of various pages on our Website to help us make our information; more pertinent to your needs and easy for you to access; and
  • provide functionality such as online orders, Alawar’s services and other functionality that we believe would be of interest and value to you.

The types of cookies that we use are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you leave the Website. Persistent cookies remain on your computer hard drive until you delete them. We do not use cookies to gather information concerning your visits to other websites, nor ascertain any personally identifiable information about you apart from what you voluntarily provide us in your dealings with Alawar. Cookies do not, under ordinary circumstances, corrupt or damage your computer, programs, or computer files.

In addition, the service providers we use to serve and host our advertisements, and/or deliver our e-mails, use session and persistent cookies, to track the number of times the Website is accessed and whether the site was accessed from an advertisement. There are no cookies in the advertisement or e-mail. A cookie is placed on your computer only if and when you click on an advertisement or open the e-mail. The cookie generated from the advertisement or e-mail does not contain any personally identifiable information and will remain on your hard drive until you delete it.

You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so may adversely affect your ability to perform certain transactions, use certain functionality and access certain content on our Website.

D. PRIVACY-RELATED INQUIRIES AND COMPLAINTS

Alawar takes and addresses its users’ privacy concerns with utmost respect and attention. If you believe that there was an instance of non-compliance with this Online Privacy Policy with regard to your personal information or you have other related inquiries or concerns, you may write or contact Alawar at legal@alawar.com or Alawar Entertainment, Inc., 901 N. Pitt Street Suite 325, Alexandria, VA 22314.

In your message, please describe in as much detail as possible the nature of your inquiry or the ways in which you believe that the Alawar Online Privacy Policy has not been complied with. We will investigate your inquiry or complaint promptly.

Please note that if you provide Alawar with inconsistent privacy preferences (for example, by indicating on one occasion that third parties may contact you with marketing offers and indicating on another occasion that they may not), Alawar cannot guarantee that your most recent privacy preference will be honored.

Copyright © 2013 Alawar Entertainment, Inc. All rights reserved. Alawar Entertainment, Inc. and its affiliates own or license all copyright and/or registered copyright and other intellectual property rights in and to the content of this website. Alawar® is a registered trademark owned by Alawar Entertainment, Inc. Any copying, distribution, transmission or modification of information or materials on this website without the express prior written permission of Alawar Entertainment, Inc. is strictly prohibited.